Consumer Staples Aug 10, 2020 11:46 AM (GMT+8) · EqualOcean
On August 1, Three Squirrels, the snacks brand, opened a online store selling blind box in Tmall. In the past two years, blind boxes have become a new trend, forming rapid growth. According to data from JD.com, on '618', the sales of trendy toys represented by blind boxes increased significantly, and the turnover was 12 times that of the same period last year.