Consumer Staples Aug 25, 2020 10:19 AM (GMT+8) · EqualOcean
The beauty service platform, Helijia, completed a new round of financing, led by Alibaba. After the financing was completed, Alibaba became the largest shareholder of the company. This investment is in line with the style of Alibaba's investment strategy-strongly related to the business. Beauty is one of Alibaba’s fastest-growing categories in the past two years. With the arrival of major international brands and the rise of new local brands, Tmall Beauty is an important position. Further, expanding the scene and enhancing user stickiness is in line with its business logic.

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