Consumer Staples Sep 09, 2020 06:49 PM (GMT+8) · EqualOcean
JD Supermarket upgraded the 'TOUCH' strategy in 2019 and launched the 'TOUCH+' strategy. According to JD Supermarket, the 'TOUCH+' strategy is to use an omnichannel strategy and link the front end of the supply chain to improve the quality and efficiency of the supply chain; use global marketing and user operations to reach the consumer side. In addition, JD Supermarket proposed that it will achieve sales of over CNY 800 billion in 2023.
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