Consumer Discretionary Dec 23, 2020 02:42 PM (GMT+8) · EqualOcean
Recently, QQ music and the Chinese podcast product "microcosm" have been deeply cooperated, and the independent module of "podcast" has been officially launched. It is presented in the form of top entrance on the app homepage, which is different from the traditional "radio" to provide users with professional Chinese podcast content. In terms of operation experience and subscription form, "podcast" section retains podcast features and content tonality, providing simple and pure listening experience for the audience. The entry of QQ music into the podcast market will promote the development of the Chinese podcast ecosystem and bring more professional and rich podcast content to the audience.