Handmade toast head brand dada sugar completed the first round of financing of hundreds of millions of yuan, and increased the horsepower to bake the track

Recently, baking brand dada sugar handmade toast (hereinafter referred to as "dada sugar") announced the completion of the first round of financing of hundreds of millions of RMB, which was exclusively invested by IDG capital. According to the brand side, the financing income will be used for the brand image, talent echelon construction and comprehensive upgrading of product strategy of dada sugar. The product model of focusing on dada sugar gives up the production model of frozen dough and semi-finished baked products adopted by most brands on the market. All the toast is screened by raw materials, and the store is freshly made by the baker on the same day. Based on the judgment of the consumer trend of "freshness", daddy sugar has done this to the extreme. While ensuring the freshness and quality of products, dada sugar also actively invests in product research and development, cooperates with upstream suppliers, develops customized brand specific raw materials, and establishes product barriers. Combined with the market holiday hot spots and tastes needs, Dad candy monthly new products, recently, the new "black sugar thick sweet potato toast" and "A Hua Tian thick milk crisp", "red tiktok", "tremble" and other social software on the frequent social grass, new products are popular with consumers. In the future development, the toast market is bound to be refined. In the first and second tier cities, more people will take baking and toast as their daily consumption demand. In the next three years, dada sugar plans to lay out important cities and core business circles, break through thousands of stores, consolidate the absolute leading position of toast track, continue to upgrade its brand image and build its product strength, and become a brand with more vitality and influence.