Consumer Staples, Technology Aug 02, 2021 11:07 AM (GMT+8) · EqualOcean
On August 2, Bvlgari Bulgari, a brand of LVMH group, and JD reached an official cooperation through JD applet mode, which is also the first time Bvlgari Bulgari has joined hands with a third-party online retail platform to bring product content and digital experience to more consumers. LVMH said that from now on, consumers can search "Bulgari" through JD app directly to the brand's official boutique to buy jewelry, watches, bag accessories and other works. In this regard, Jean Christophe Babin, CEO of Bvlgari Bulgari, said: "the e-commerce platform can provide an attractive real shopping experience and provide the same services as Bulgari boutiques. Not to mention the complementary role that the platform and physical boutiques can form in content and information. " Driven by the trend of consumption backflow and digital development, China's online luxury consumption is heating up. The hand in hand of Jingdong luxury goods and Bulgari will not only enrich consumers' genuine purchase choices, but also further promote the brand's coverage and reach rate to potential consumers.