Chaotianmen wharf, a new consumer brand, completed a round of pre-A financing of nearly 100 million yuan

Recently, Chaotianmen wharf, a new consumer brand with Chongqing flavor, announced that it had obtained nearly 100 million yuan of pre-A round of financing. The capital parties of this round of financing include Gaorong capital, panda capital, zhanze investment, red point China and Honghui capital. The financing amount will be mainly used to strengthen product R & D and data platform construction, and open the business extension to the upstream supply chain while expanding the market. Today, the market share of domestic hot pot seasoning reaches 50 billion yuan, and the track is large and scattered. Relying on the advantages of the group, Chaotianmen wharf focuses on new retail, empowers the whole industrial chain from end B and end C, increases asset investment and strengthens its own supply chain capacity. Chaotianmen wharf uses science and technology to drive the upgrading and optimization of the industrial chain. Through the big data management of the cloud information center, it realizes the full supply chain integration of "from the wharf to the inside". The offline counters are in parallel with the online mall. Through the B2C + o2o + private domain traffic operation matrix, it carries out precise marketing and scientific management for potential customers from multiple links such as drainage, diversion, transformation, realization and re purchase. By virtue of the advantages of "centralized procurement + standardized production + unified distribution + high-quality control", it effectively opens up the three consumption links of experience, purchase and service, solves the problem of the last kilometer of family and white-collar consumption, and provides convenient food services for more and more "home, urgent and busy" people. Mr. Wang Pu, founder and CEO of Chaotianmen wharf, has many successful entrepreneurial experiences and founded Chongqing Chaotianmen catering holding group, which covers Chaotianmen hot pot, Chaotianmen wharf, Jiuyuan snack, Yucheng flavor and other brands. There are more than 1000 stores in the world with an annual turnover of nearly 7 billion yuan.