Chain coffee brand nowwa coffee completed 200 million yuan of round B and B + financing

On December 9, the chain coffee brand "nowwa coffee" announced that it had completed two rounds of financing, round B and round B +, with a cumulative amount of RMB 200 million. Round B is led by Jue capital investment, followed by all the old shareholders, round B + is led by sig Haina Asia, followed by the new shareholders Belle group consumer fund and shengjingjiacheng master fund, followed by all the old shareholders, and Gaohu capital acts as the exclusive financial adviser for the two rounds of financing. This round of funds will be mainly used for product R & D, supply chain construction, store opening and it system construction. Founded in June 2019, nowwa coffee aims at working people aged 22-29 and provides high-quality freshly ground coffee, tea, surrounding, baking and other products at a price of about 15 yuan. At present, it has more than 1500 stores and services covering 20 cities. Before the current round of financing, three rounds of financing involving Jinshajiang venture capital, Panax notoginseng mutual entertainment, gurryshark capital, burley venture capital, Yuanxing capital and angel investors have been completed. Shu Xuemei, director of Gaohu capital, said that China's coffee market is undergoing rapid iteration and development. The consumption scene has expanded from social and business in the past to daily functional needs. The consumer portrait has also changed from business elites and petty bourgeoisie in the past to a broader mass consumer group. Nowwa coffee has keenly grasped this market opportunity. Through fine product polishing, innovation and differential pricing, it has shaped the brand image with the lovely orange pony shape, cut into the broadest range of young consumer groups, meet the rigid needs of customers and realize rapid business expansion.