Dec 20, 2021 10:40 AM (GMT+8) · EqualOcean
On December 20, yiou learned that Yicang premium products announced the completion of round B financing of more than 100 million yuan. This round of financing is jointly invested by Qianhai master fund and Henan Zhongyuan Lianchuang fund. The financing funds will be used for the channel system construction of Yicang premium olmini luxury discount store business. Founded in 2016, Qianhai master fund is one of the largest commercial equity investment funds in China. Mr. Xiong Xiaoge of IDG capital is a joint partner; Henan Zhongyuan Lianchuang Investment Fund Management Co., Ltd. is one of the largest government guided fund management companies in Henan Province. In June 2019, IDG capital completed an angel round of financing of tens of millions of yuan for Yicang premium products for the construction of national sales channel system, store operation system and supply chain system of Yicang premium products, which is also the first project invested by IDG capital in Henan. Founded in 2016, Yicang premium products is mainly engaged in the sales business of its own brands, domestic famous clothing brands, sports brands, shoes and leather goods brands. Facing the broad sinking market, it arranges offline private brand stores, chain franchise brand collection discount stores, brand collection stores, etc. And based on the entity operation, drive the surrounding consumers to become online customers and brand promoters, and create a new model of "store + e-commerce + consumption ecosystem".

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