Jan 19, 2022 05:49 PM (GMT+8) · EqualOcean
Taobao signed the first batch of preferred service providers for brand cooperation, which are MCN and content marketing institutions such as Qu mo culture, Iever Meike, jasmine media, Zhiyuan culture, Er Ma public relations, etc. They will provide businesses with services including brand analysis, whole case planning, content operation and so on. It is understood that during the double 11 last year, a total of 250 million consumers used the "grass planting machine" function to plant double 11 good things, and shopping has officially become the entrance of Taobao content grass planting center. At present, 1 / 3 of Taobao's orders come from content grass planting.