Jan 27, 2022 03:26 PM (GMT+8) · EqualOcean
On January 27, Jingdong supermarket released the list of "top ten time-honored brands in China in 2021" according to the comprehensive evaluation of Jingdong supermarket's commodity sales, search volume and praise in 2021. They are Wuliangye, Luzhou Laojiao, Yanghe, Fenjiu, Tsingtao beer, Tongrentang, Wang Laoji, Chinese tea, Sanyuan and Daoxiang Village (in no order). At the same time, they jointly launched the activity of "looking for the blessing of the tiger at the beginning of 2022 and giving the gift bag of the year of the tiger" with the top ten time-honored brands, so that more people can appreciate the product and cultural charm of the time-honored brands. On the one hand, a large number of time-honored brands continue to enhance their market competitiveness and brand influence, which has become the most reliable guarantee for consumers with profound cultural heritage and exquisite craftsmanship inheritance. On the other hand, time-honored brands also need to take advantage of the opportunity of the Spring Festival to further consolidate their brand image and face the escalating market demand, Accelerate the double upgrading of brands and products. In recent years, JD has become one of the channels with the highest sales growth of time-honored brands. According to the white paper on the consumption trend of time-honored brands in Jingdong supermarket in 2022, by the end of 2021, the proportion of time-honored brands settled in Jingdong had exceeded 84%, of which more than 100 had doubled the drainage capacity. In 2021, the annual growth rate of new products of time-honored brands settled in Jingdong reached 108%, and the growth rate of time-honored brands settled in Jingdong exceeded 100 million, exceeding 1.72 times. Relying on the positive effect of platform, time-honored brands achieved "reverse growth" in Jingdong.

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