Feb 08, 2022 01:39 PM (GMT+8) · EqualOcean
Wechat released the data report of 2022 Tiger Spring Festival. The report shows that during the Spring Festival, the total number of wechat red envelope covers exceeded 380 million, and the total number of wechat red envelopes with covers exceeded 5 billion. The transaction volume of fresh applets increased by 51.8% year-on-year, and the number of visits to applets in department stores and shopping centers increased by 25.5% year-on-year; On New Year's Eve, the takeout activity in wechat increased by about 13.8% compared with the Spring Festival in 2021. In addition, compared with the Spring Festival in 2021, the number of visits to communication travel card applet increased by 248.8% year-on-year; The number of visits to medical applets increased by 62.7% year-on-year.