Communication, Technology Feb 15, 2022 12:29 PM (GMT+8) · EqualOcean
According to the mobile 2022 status report of APP Annie, the global user expenditure of dating app exceeded US $4.2 billion in 2021, an increase of 95% year-on-year compared with 2018 and 30% year-on-year compared with 2020. Tinder is still the global market leader. Its user expenditure reached a record $1.35 billion in 2021, a year-on-year increase of 35%. On the eve of Valentine's day in 2022, tinder has accumulated more than 500 million downloads worldwide. Meanwhile, eHarmony, a British dating "super app", has just spent more than $100 million.