Consumer Discretionary May 18, 2022 11:34 AM (GMT+8) · EqualOcean
Zhihu held an online press conference and officially launched the fourth phase of the "sea salt plan", promulgating a number of measures in terms of creation system, flow tilt and capital income to encourage deep cultivation content creation in the vertical field in all aspects. Zhihu announced that it will invest nearly 100 million yuan in the initial fund in 2022 in the form of a new creation fund to provide financial incentives other than commercial realization for creators who continue to cultivate in the vertical field and benefit knowledge. At the same time, "Haiyan plan 4.0" announced the latest business income support plan of Zhihu's two major business systems for the realization of creators' content - cheese platform and yanxuan members.