Real Estate Author: WIM Committee, Kate Liang Editor: Luke Sheehan Dec 30, 2020 03:40 PM (GMT+8)

On the morning of December 11th, one of the seven vertical industry chapters – ‘the Technological Charm of the Real Estate’ – came to an end. Ten experts across the new residential field began to share topics such as housing, commerce, industry, development and home furnishing. At the event site, EO Intelligence released the 2020 global real estate technology innovation TOP50 (Next 50 in Global Tech: Real Estate) report and list.

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On December 9-12, EqualOcean was holding the World Innovators Meet (WIM) 2020. This year, the event's main topic was 'Technology and Innovation Connect the World.' WIM2020 gathered innovators from Asia, Africa, Europe and the Americas to share their knowledge and key achievements, promoting the concept of 'Tech for Equal.'


This chapter was hosted by the New Residence Division of EO Real Estate, and saw participation from (in the order of the event speeches): Wenjie Li, senior vice president of Beike, Lei Li, founder and CEO of Huizhaofang, Wanyu He, founder and CEO of Shenzhen XKool Technology, Quanlin Feng, president of Macalline Love Home, Jiabo Liu, investment & operation general manager of Jinke Industrial Investment Development Group, Langxiong Wu, deputy dean of Mingyuan Real Estate Research Institute and general manager of Solution Center, Jolin Yin, strategy director of REMAC Smart technology, Xianjuan Kong, assistant director of Innovation Center for Technology at Beijing Tsinghua Tongheng Urban Planning & Design Institute, Xi Wang, director of EqualOcean, Xiaoxia Shi, research director of EqualOcean.

2020 has been a critical year for China's real estate reform. 40 years ago, China's per capita living space was among the lowest in the world, and urban construction was booming. In 1980, Deng Xiaoping proposed "selling public housing, adjusting rents, and advocating individual housing purchases" as key guiding opinions. This is the first year of China's real estate business.

Forty years later, China's real estate has entered a new historical stage, with market size of more than 20 trillion yuan. China has become a country with a relatively high homeownership rate. In 2020, there has been a wave of listings of property service providers and a new industry rotation. But at the same time, the explosion of long-term rental apartments, the formulation of the 'three red lines' of real estate companies, and the phenomenon of high housing prices in regional cities also indicate that China's real estate needs new management tools, and commercial companies need to build a better life for users from the perspective of China's urban development.

Based on this, this WIM 2020 "the Technological Charm of the Real Estate" Chapter focuses on technology as the mainline, focusing on how new technologies and new ideas can improve the human living environment, from digital tools, digital marketing, smart design, Internet brokerage, industrial real estate, smart home, Urban governance, etc. Participants discussed the new developments of real estate in each scene separately.

 New residential experts interpret 'Future Real Estate'

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Xi Wang, director of EqualOcean, gave the opening speech at this event. He mentioned that consumer demand and focus of users are changing, new residences in real estate are ushering in new opportunities and new conditions for industry development. The digital wave has swept across every industry. The new residential field represented by real estate is in a critical period of industrial upgrading. EqualOcean's new residential business unit will research the residential environment, consumer market, and technology trends to provide companies and institutions with research and consulting services from a third-party perspective.

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Wenjie Li, senior vice president of Beike, shared the theme of 'Innovative Technology and 'New Residence' Quality Service Ecology,' focusing on analyzing how cutting-edge technologies such as big data and AI can change services such as house searching, house inspection, asset management, and intermediary management, empower residential services from the management side, and comprehensively reform the real estate ecology. Beike is driven by technology and directly hits the pain points of the industry: using new technologies such as real estate dictionary, instant messaging, online signing, VR viewing and IoT, to provide real, fast, professional, and good new residential quality services.

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Lei Li, founder and CEO of Huizhaofang, shared insight on how to use financial tools to solve the problem of infrastructure investment. Under the advocacy of 'new infrastructure' investment, urban residential construction has also been accelerated, rationally, legally, and efficiently gathering resources to accelerate urban evolution. It will be an important task for commercial companies to face infrastructure construction. With the involvement of formal financial institutions, the separation of asset holdings and asset operations has become an inevitable trend in the development of the industry, giving long-term rental apartments the attribute of 'light assets.'

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Regarding the problem of 'stuck neck' in engineering industrial design software, Wanyu He, founder and CEO of Shenzhen XKool Technology, believes that the industry can be solved along two paths, one is to replicate CAD and BIM, and the other is to cross-generate a new underlying language. In the construction industry, artificial intelligence technology and engineering logic can be combined to realize identification, evaluation, reconstruction, and design to help achieve energy efficiency improvements. Digital modeling helps designers and architects to better plan and construct, and the use of digital tools also improves the level of construction, thereby giving users a better living and using experience.

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Focusing on the internalization of real estate brokers, Quanlin Feng, president of Macalline Love Home, mentioned in his speech that internet-based real estate brokers can effectively integrate brokerage resources, use network effects to achieve market scale, and cater to the current consumer Internet experience while also using Internet tools complete the upgrade and improvement of the brokerage business and enhance the competitiveness of real estate brokerage institutions. Today's companies are competing against the industry's cognition and the construction of the Internet. We have such a cognition that we have the opportunity to open the door of the industry and unlock the industry with these keys.

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Infrastructure construction needs to be integrated with the industry. Jiabo Liu, investment & operation general manager of Jinke Industrial Investment Development Group, took "real estate and technology to advance together" as his topic, expounding how real estate reacts chemically with industry, and land construction depends on urban location and function construction, supporting industries' need to build the cornerstone of industrial development and promote the development of the city. The content of the new infrastructure has been subtly expanded and embedded in real estate companies. Jinke's industrial park has already carried out the application of technological innovation in the four dimensions of basic, integrated, scene, and growth.

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Langxiong Wu, deputy dean of Mingyuan Real Estate Research Institute and general manager of Solution Center, shared in-depth real estate digital transformation. The real estate industry will continue to maintain a huge scale in the future, but we must pay attention to the uncertainties in the industry, perceive changes in focus, and use digitalization transformation to create new industry dividends. Through the sharing of innovative technologies and practical expressions, it visually demonstrates how modern real estate companies use digital tools to complete business iterations, help real estate companies continue to reduce costs and increase efficiency, reconstruct various business scenarios in the real estate industry, improve production efficiency, and optimize the user experience.

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New homes are inseparable from users' homes. Jolin Yin, strategy director of REMAC Smart technology, mentioned that active intelligence will be the key technology for users to live a better life in all scenarios. Our smart and healthy life has entered a special era of activity.  The more active you become the smarter you can be, the more active the healthier and the more you can live. When the user is in the community and restores the natural scene, people's nature will not be obscured, and their instincts will not be separated. There are a lot of industrial opportunities from real estate to home improvement companies around the layout of smart homes.

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Xianjuan Kong, assistant director of Innovation Center for Technology at Beijing Tsinghua Tongheng Urban Planning & Design Institute, shared the research and practice of urban governance at this conference. With the help of big data tools, a dynamic monitoring indicator system can be established for the dimensions of population, housing, transportation, facilities, and industries – and help interested parties grasp it in time. Urban development, monitoring the development relationship between the city and surrounding areas and providing quantitative decision-making basis for the formulation, implementation, and revision of policies related to regional coordinated development and urban service improvement. City management has become more efficient. In the future, cities can use data to complete many automated responses and program management.

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On the day of the event, Xiaoxia Shi, research director of EqualOcean, on behalf of EqualOcean released the '2020 Next 50 in Global Tech: Real Estate' (Next 50 in Global Tech: Real Estate). This report is based on the real estate reform period and focuses on global real estate technology the company's development, focusing on cutting-edge dynamics, captures industry trends for market participants, identifies market opportunities, and clarifies its positioning and development strategy; this report also sorts out the core technologies of each subdivision of real estate technology and provides technological innovation for reference.


About WIM

Hosted by EqualOcean, the World Innovators Meet (WIM) (click to watch the online event on December 9-11, 2020) is a global event for innovators. It provides limitless opportunities to learn from and connect with the most sought-after technology pioneers.

About WIA

The World Innovation Awards (WIA) are announced at WIM to recognize game-changers across various industries and geographies. Selected by a committee of distinguished experts, entrepreneurs and investors, WIA are designed to acknowledge technology disruptors striving to make a positive impact on a global scale.

See this year's WIA lists and download the research reports in English and Chinese on EqualOcean and 亿欧智库 respectively.