Consumer Staples Author: 亿欧 Editor: Luke Sheehan Feb 22, 2021 12:08 PM (GMT+8)

The financing is mainly used to strengthen online and offline infrastructure construction and increase the recruitment of partners nationwide.


On February 22, Wangjiahuan, an agricultural and sideline product processing and distribution company, completed a series B+ round of CNY 800 million financings, led by CPE. Established in 1995, Wangjiahuan Group is a national leading enterprise in the industrialization of agriculture. It has nearly 150 branches and subsidiaries in China, represents more than 200 well-known brands, serves more than 20,000 large customers, and generates CNY 10 billion revenue annually. 

In 2018, Wangjiahuan launched the 'Hundred Cities and Thousand Talents' partnership plan, which increased partners' net profit by 5%-8%. At present, hundreds of partners have doubled growth, and some companies have grown more than 10 times. The company has also achieved more than 50% growth for three consecutive years. 

Wangjiahuan is transforming from a traditional distribution company to a technology platform. Technology empowerment strategies mainly include: first, build a cloud supply chain service platform through the self-developed SaaS service system, coordinate upstream and downstream resources to improve efficiency and build a new digital supply chain service ecosystem. Second, help partners establish direct sourcing relationships with well-known brands and production bases through the digital sourcing platform to reduce procurement costs. Third, build an online and offline integrated supply chain distribution system through a digital distribution platform, and seek profit from efficiency. Fourth, upgrade and improve the quality and safety traceability platform.

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