EqualOcean has learned that Dingdong Maicai（叮咚买菜）, China’s leading fresh e-commerce platform, has officially announced its entry into the Middle East market, with Saudi Arabia chosen as its first stop. This marks an important milestone in the company’s global expansion strategy. According to insiders, Dingdong Maicai plans to establish localized operations and a digital retail model in the Middle East, offering pre-packaged meals to local customers, as well as providing high-quality fresh food and a convenient online shopping experience for regional consumers.
To better serve the Saudi market, Dingdong Maicai is currently building a local team. Upon entering the Middle East, the company will fully consider local consumers' shopping habits and cultural characteristics, launching localized products and services. By adjusting its product offerings, providing culturally and religiously appropriate items, and supporting local payment methods, Dingdong Maicai aims to better integrate into the Middle Eastern market and win consumer favor.
At the same time, Dingdong Maicai has established a global direct sourcing supply chain, introducing products from countries such as Chile, Australia, New Zealand, Thailand, and Malaysia to ensure the globalization of its supply chain and product diversity. With its digital retail experience and efficient supply chain management system accumulated in the Chinese market, Dingdong Maicai is expected to stand out in the Middle Eastern market.
As the consumer market in the Middle East continues to grow rapidly, particularly in countries such as the UAE and Saudi Arabia, the demand for fresh e-commerce is on the rise. The arrival of Dingdong Maicai is expected to bring new changes to the competitive fresh e-commerce sector in the region.