SHANGHAI, June 11, 2026 — EqualOcean, a leading research and intelligence platform focused on Chinese companies’ global expansion, officially released its 2026 GoGlobal Marketing Service Enablers Top 10 during the GoGlobal Forum of 100 2026 (GGF2026), one of China’s leading annual forums dedicated to globalization and international business expansion.
Held under the theme “AI for Next,” this year's forum focused on the restructuring of global industrial chains, the AI technology revolution, and the new stage of Chinese companies’ globalization. It brought together representatives from industry, capital, technology, and policy sectors to explore globalization pathways and future opportunities for Chinese companies in a new cycle.
During the forum, EqualOcean unveiled the 2026 GoGlobal Marketing Service Enablers Top 10, recognizing representative institutions that provide brand communication, digital marketing, localized operations, and user growth services for Chinese companies expanding into global markets.
The institutions selected for this year's ranking are:
BlueFocus, Infobip, Marketingforce, JINGdigital, Meet Experience, Mobvista, Liftoff, PandaMobo, eclicktech and Dynabridge.
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As Chinese companies move from product globalization to brand globalization, the importance of marketing services continues to rise. Companies are no longer facing only the challenge of building sales channels. They also need to establish brand awareness, gain user trust, achieve long-term growth, and build global brand assets. Especially against the backdrop of the rapid development of social media, content platforms, and digital marketing channels, brand marketing has become one of the key capabilities for Chinese companies participating in global competition.
Different from traditional advertising and communication, today’s global marketing places greater emphasis on data-driven strategies, localized operations, and long-term user relationship management. From brand positioning and content marketing to digital advertising, private-domain operations, and customer management, companies need to build differentiated communication strategies across markets while continuously improving user reach and conversion efficiency.
Notably, global consumers are becoming increasingly diverse and fragmented. Countries and regions differ significantly in cultural backgrounds, consumption habits, media usage, and brand perception. This requires companies not only to “tell China’s story well,” but also to “tell local stories well.” As a result, the value of marketing service enablers has expanded from communication execution to deeper areas such as market insight, user operations, and brand strategy development.
The institutions selected for this year’s ranking cover multiple areas, including digital marketing, brand consulting, marketing technology, customer operations, and global communications, reflecting the continued maturation of China’s GoGlobal marketing service ecosystem. They are not only helping Chinese companies enhance their influence in overseas markets, but also driving Chinese brands to move from traffic-driven growth to brand-led growth, and from market entry to long-term operations.
The release of the 2026 GoGlobal Marketing Service Enablers Top 10 aims to recognize and honor these important forces driving Chinese brands onto the global stage. As brand globalization becomes a core source of corporate competitiveness, these institutions are helping more Chinese companies build global brand value and long-term influence through professional capabilities and global perspectives.
For more information about the 2026 Chinese GoGlobal Rankings, the featured companies, or China's next generation of consumer brands going global, please feel free to contact EqualOcean at:
xingyiran@iyiou.com
menghanchen@iyiou.com
qiutongchun@iyiou.com
