Communication Sep 07, 2020 07:29 PM (GMT+8) · EqualOcean
Ximalaya released a report of the night listening economy trend which showed that the night-time economy had gradually moved from offline to online. And the scale of the night-time economy is estimated at CNY 30 trillion in 2020. Based on data in Ximalaya, listening becomes one of the most important ways to spend the night. As of August 2020, the number of night listening users in Ximalaya increased by 167% compared to the same period in 2018. Also, the listening time increases to 117 minutes for active users.

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