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Dec 14, 2020 06:16 PM (GMT+8) · EqualOcean
In the latest research report, investment bank Jeffrey pointed out that China, as the first market to recover from the epidemic, has become the backbone of the global luxury industry. Since the outbreak of the epidemic, China's share of global personal luxury consumption has increased sharply, from 38% in 2019 to 80%. In addition to the phenomenon of queuing up in offline stores, the trend of online consumption of luxury goods has become increasingly obvious. The annual turnover of tmall Global's luxury goods increased by 72% year-on-year. Tmall global cooperates with rookies to build a luxury cross-border supply chain, deploy more than 100 overseas direct purchase warehouses, build luxury bonded warehouses in Hong Kong, Guangzhou and Hangzhou, and use intelligent systems to predict consumer demand, dispatch logistics resources, and build a global direct purchase and direct delivery supply chain system, so that global luxury goods can be delivered from 15 to 30 days to the fastest 72 hours.

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