Alibaba builds a new platform to counter Pinduoduo
Alibaba operates Taobao, one of the largest eCommerce platforms in China. Now they have announced that they will release a Taobao Special Edition. This Taobao Special Edition is supposed to come next year and will establish a direct connection between manufacturers and customers. The idea is to subsidize consumer goods, just like Pinduoduo, in order to attract customers through low costs. The two focus categories are to be fresh food and clothing labels. This is another step to counter Pinduoduo's rise.
This briefing is contributed by and first appeared on CIMK.
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