The Nasdaq-listed Chinese e-commerce platform has surged 75% in the last two months, eclipsing Baidu in market capitalization.

Pinduoduo is determined in the further engagement of users and merchants. The interview with Victor Tseng, VP of Corporate and Investor Relations, shed lights on its future strategy in entertaining consumption, supply-side upgrading and the new brand plan.

In 2018, the total amount of social e-commerce financing exceeded CNY 20 billion. Moreover, 80% of unplanned consumption comes from social e-commerce.

The advantages of social e-commerce are that it can shorten the supply chain, realize the explosive growth of users through fission, and open the blue-sea market of low-tier-cities users.

Total revenues in Q1 reached CNY 4,545.2 million, an increase of 228% for the same period in 2018. Operating loss was CNY 2,120.5 million, compared with operating loss of CNY 253.1 million in the same quarter of 2018.

Pinduoduo has a low-tier-city 'gene' ingrained into its culture since its inception. The company's development is driven largely by rural consumers and it has a strong incentive to revolutionize the production and supply chains.

The investment is led by Hillhouse Capital, Xiang He Captial, Sequoia, Sinovation Ventures, Gaorong Capital, IDG Capital, Captial Today. The money will be applied to supply chain upgrading.