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Apr 22, 2021 09:13 AM (GMT+8) · EqualOcean
On April 22, snow 51, a one-stop service platform for skiing industry, announced the completion of a series of round financing of 100 million yuan. Round a financing is led by Jinshajiang venture capital, followed by zhongwin fund and chuangxiang huanju investment, and round a + financing is invested by MSA capital. Index capital serves as the exclusive financial advisor. Previously, snow 51 obtained the exclusive angel investment of Fengqiao capital in early 2019. This round of funds will be mainly used for store expansion, talent introduction, skiing industry chain integration and digital construction. In recent years, taking advantage of the opportunity of the Winter Olympic Games, following President Xi's call of "300 million people on ice and snow", coupled with the upgrading of sports consumption, skiing has received unprecedented popularity. According to the data, in 2019, the number of skiing people in China will reach 13 million, with a penetration rate of less than 1%. Compared with the 10% penetration rate in the United States, there will be great room for growth in the future, and the demand for matching training, clothing, equipment and venues will usher in explosive growth. Snow 51 is committed to the popularization, high frequency and lifestyle of skiing, making skiing, like yoga and fitness, the next nationwide sports outlet. Zhu Xiaohu, managing partner of Jinshajiang venture capital, the leading investor of round a, believes that skiing is a trillion level market, which has just started in China, and there are huge opportunities for future growth. Zeng Yu, managing partner of MSA capital, a + round investor, believes that skiing has a population penetration rate of 10% in the United States and Japan, and more than 30% in countries such as Switzerland and Austria.

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