Consumer Staples May 22, 2021 06:03 PM (GMT+8) · EqualOcean
At 0:00 on May 22, pinduoduo officially opened the second anniversary of the 10 billion yuan subsidy. The 10 billion yuan subsidy opened a new "official cooperative flagship store" entrance. The number of new brand official flagship stores increased more than 10 times compared with last year. A large number of domestic and foreign well-known brands entered. At the same time, the sales price also decreased significantly. It is worth noting that the 10 billion subsidy campaign is not only for popular commodities such as apple mobile phone, Maotai and beauty products, but also for special categories such as fresh agricultural products. At present, for fresh fruits, agricultural and sideline products, meat, poultry and eggs and other livelihood products, "10 billion yuan subsidy" has been implemented as a normalized subsidy. For example, Hainan Feizixiao litchi, Shandong cherry, Enshi potato and other fresh products in the current season are subsidized by 5-20 yuan (per kilogram). Pinduoduo's "10 billion subsidy" will go online in June 2019. In the past two years, the 10 billion subsidy has expanded from the digital 3C and the field of mother and baby beauty to fresh agricultural products, books and picture books and other categories of products.

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