Jul 15, 2021 10:42 AM (GMT+8) · EqualOcean
In July 15th, the world's largest luxury group LVMH's high-end brand, Givenchy, announced its formal entry into Jingdong. It brought consumers a lot of products such as sheepskin lipstick, star four palace powder, heart no taboo perfume, dark skin rescue liquid foundation and many other products. In addition to Givenchy, LVMH's professional make-up brand make up for ever has settled in Jingdong in early 2021. Wang Tao, general manager of Jingdong retail beauty business division, believes that the entry of Givenchy, another heavyweight brand of LVMH group, will bring more beauty product choices to Jingdong users under the double endorsement mode of "Jingdong self support + official authorization". In the coming Chinese Valentine's day, Christmas and other courtesy seasons, the two sides will also carry out in-depth cooperation.