Ruixing coffee announced that it has officially signed freestyle skiing world champion Gu ailing as the brand spokesman

Faux Meat Gobbling Up the Food Market - Run out of the Steam or Future Looking?

From mush to meat, edible alternatives are ripping the protein industry apart from traditional livestock feeding and animal byproducts. Commercially manufactured and processed plant-based meat alternatives are created to mimic the texture and taste of real meat with some of the heavyweights like Beyond Meat and Impossible Food around the world. Developing from non-animal sources, plant-based meat alternatives open a new door in the nation of gourmets China.

Hong Kong Dessert Giant Has Merged with Tea Buds and Tackled a Strategic Financing Round

On May 7, the Hong Kong-based dessert company Honeymoon Dessert (满记甜品) announced that it has merged with Tea Buds.

Growing Demand for Imported Food in China — Flesh Out Challenges and Opportunities

Over centuries, people are on the hunt for good foods as a fundamental consumer staple around the world. With access to a variety of nutritious food, the global food system inevitably reduces malnutrition in different countries, with a huge leap in agricultural productivity and international trade. Imported food from foreign countries seems like an unavoidable option to reverse the monotonous biodiversity and growing problem with pests and diseases.

How Innovations in Channels, Scenarios are Driving China's Alcopop Market

As the alcoholic beverage market expands its reach to Gen Zers and women, channels play a bigger role for domestic brands. But on top of mulling where to sell their products, brands are fixated on the creation of new consumption scenarios encouraging young and price-sensitive drinkers to open their wallets

Luckin Coffee is Back with a Vengeance – and Perhaps More Than Just That

Once berated for its accounting fraud and even seen as a cautionary tale about similar ethical risks posed by Chinese Concept Stocks, Luckin is being nursed back to life following a series of overhauls. But to reclaim the top spot won’t be easy, as new players are brewing up a storm and threatening to beat the industry pioneer at their own games. Will Luckin’s dramatic story of redemption and revival this time taste just as sweet or leave a bitter taste in the mouth?