Communication Sep 23, 2021 10:35 AM (GMT+8) · EqualOcean
In September 13th, the 10 day trembling business of the apparel industry "in tiktok" new activities were successfully concluded. The industry of garment industry has been innovating various kinds of games, creating brand business and original design business double track, helping the new season of clothing business card, and jointly making new products tiktok and creating explosive products in the busy season. In this new trend activity, both track merchants have made good achievements. In the 10 day activity cycle, # shake in the new trend, # wear new clothes in autumn and winter, # if I am a model, the content has been broadcast more than 1.4 billion times, with a total of more than 1000 million sales live rooms, 23 million sales live rooms, and nearly 600 clothing items with sales of more than one million. In the new season of clothing, dual track merchants not only detonated new products, but also expanded the brand voice and realized the integration of quality, efficiency and sales. From the development trend of the clothing industry, the newly rising Z generation has become the main force of the consumer economy. For them, consumer behavior tends to pay for interest, and consumer behavior is scattered in different niche circles. The consumption behavior in the niche is more vertical and diversified, and the young people of generation Z are also more likely to obtain a sense of belonging and participation. For example, the rise of niche circles such as JK, Guochao and Hanfu has brought a new development direction to the industry, and the niche culture has gradually released great consumption power.