Nov 06, 2021 09:38 PM (GMT+8) · EqualOcean
Financial Associated Press, November 6 - at the ongoing China International Fair, the reporter learned from Nike that Nike digital technology (Shenzhen) Co., Ltd., the company's Innovation Center in China, will be officially opened in Shenzhen at the end of this year. The center is located in Nanshan District, Shenzhen, with a total investment of 1.3 billion yuan. It will focus on building innovative technologies and data capabilities in the fields of artificial intelligence, data warehousing, digital platform, electronic payment and machine learning, so that Nike can establish a deeper connection with consumers in China. According to Nike, the center plans to complete the deployment in the next three years and recruit hundreds of technical talents and engineers locally, so as to continuously improve market insight, provide personalized services for local consumers and let more people form the habit of daily exercise.