Technology driven and efficient skin care, "fresh and instant" won tens of millions of angel rounds of financing led by Qingsong fund

Recently, Xianji, an efficient skin care brand focusing on "fresh" active ingredients, announced the completion of an angel round of financing of tens of millions of yuan. This round is led by Qingsong fund and followed by Zhonglin capital. "Fresh" was founded in January 2021. It is committed to providing a safe, fast and effective skin care plan for the younger generation. It focuses on the core activity of skin care products. Now it has three products on Tmall channel: PiuPiu essence, double anti PiuPiu essence and acne PiuPiu essence. In the future, fresh instant also plans to launch fresh and highly active oral nutritional products to create a compound skin care scheme of external use + oral use. It is reported that "fresh instant" constructs intellectual property rights from raw materials, formulas, product packaging and production equipment. At present, it has applied for four self owned patents. The founding team of "fresh instant" has a deep industry background. Its founder Luo Yun was once the youngest factory director of L'Oreal. He not only understands the production process and packaging material innovation of skin care products, but also has rich experience in supply chain management; The R & D team also comes from L'Oreal R & D center and has served star brands such as Helena, Lancome, xiulik and lifuquan. Zhang Fang, the investor and partner of Qingsong fund in this round, said that Qingsong fund has been paying attention to the consumer market for a long time and looking for good products with bottom support for technology R & D. The whole skin care market is in great demand, but it still needs high-quality supply. At present, many new brands in the market pay more attention to short-term growth, emphasizing marketing and neglecting R & D. There are great market opportunities for new brands that pay attention to product R & D and users' actual use experience, focus on new online channels and are good at user operation.