Consumer Staples, Technology, Financials Jan 10, 2022 07:29 AM (GMT+8) · EqualOcean
Financial Associated Press, January 10 (Xinhua) -- the economic daily article pointed out that with the wind of blind boxes blowing in all walks of life, "everything can be a blind box" once became a buzzword. Some media even summarized "blind box economy" as one of the hot words of China's economy in 2021. In fact, "everything can be a blind box" is a false proposition. As a product marketing method, blind box is indeed a business opportunity for businesses, but not all products are applicable to the "blind" attribute of blind box. Blind box marketing can not only rely on the emotional value given by removing the blind box as a support, but should pay more attention to the product connotation to meet people's spiritual needs. In addition, due to the invisibility and randomness of products, blind boxes are easy to produce problems such as false publicity and over marketing, which requires the regulatory authorities to improve relevant systems and rules as soon as possible, crack down on dishonesty and standardize the development of blind box market.
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