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Jan 19, 2022 10:20 PM (GMT+8) · EqualOcean
Hamay Huamei, a new retail brand of beauty makeup, recently announced that it has completed nearly 200 million US dollars of round C and round D financing, of which round D financing is led by QY capital and followed by general Atlantic (Pan Atlantic Investment Group), Zhongding capital, Wuyue capital and ocean link gulling investment; Round C financing is led by general Atlantic, followed by Gaoling capital, ocean link gulling investment, Wuyue capital, Zhongding capital and black ant capital. Gaohu capital has served as the exclusive financial adviser for two rounds of financing. Harmay Huamei first started online and opened its first offline store on Shanghai Anfu road in 2017. The popularity of Beijing Sanlitun store in 2019 made harmay Huamei really popular in the beauty circle and favored by capital. Since the completion of round a financing led by Wuyue capital and Hillhouse capital in December 2019, harmay Huamei has completed four rounds of financing so far, attracting a number of front-line institutions. According to Damien, founder of harmay, during the peak period, the sales volume of Sanlitun stores reached 15 million a month, ranking in the forefront of offline channel efficiency in China. At present, harmay plum has 9 stores in China. In 2022, harmay Huamei will expand to new cities and regions such as Wuhan, Guangzhou, Shenzhen and Anaya. In addition to the online applet "Huamei store", the independent app will also be launched.

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