Yiming food: the subsidiary is licensed to use the logo of Jiangsu student drinking milk

The Billion-Dollar European Caviar Business, Now Disrupted by China

In the kitchen of a Michelin three-star restaurant in Beijing, the chef carefully opens a tin of black "treasures." Each translucent caviar pearl inside is immensely valuable, with prices reaching as high as 10,000 RMB per kilogram. Yet this "black gold" caviar does not come from the Caspian Sea or the Volga River. Instead, it originates from Quzhou, Zhejiang, China. This seemingly impossible fact marks a silent revolution in the Chinese caviar industry.

The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump

"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.

A Letter to the Go Global Pioneers of 2025

Rational science as the shield for global expansion, Chinese culture and philosophy as the sword, Forging the foundation for Chinese enterprises' global success.

2025: New Approaches to Global Traffic Acquisition

From impulsive decision-making to systematic analysis, traffic acquisition in cross-border e-commerce, content creation, and global gaming is no longer just a numbers game—it has become a battle of precision and efficiency. As traditional traffic operation strategies lose effectiveness, companies expanding overseas face a key challenge: how to achieve the highest conversions with the lowest cost.

Xintai Intelligent Raises USD 120 Million from Tencent

Tianjing-based vehicle onboard equipment and intelligent connected vehicle service provider Xintai Intelligent has announced Friday the closure of the company’s Series A round of funding led by Tencent.