Technology, Consumer Staples, Communication Feb 23, 2022 07:09 PM (GMT+8) · EqualOcean
The Kwai has set the goal of achieving breakeven in the domestic business by the end of the year, and set the target of advertising revenue in the range of 58 billion yuan to 59 billion yuan. To achieve these goals, Kwai has made many measures to improve advertising revenue: first, plan to increase the loading rate of ads, and increase the percentage of advertising at least by 1 percentage points. Second, improve the accuracy of advertising recommendation and reduce the loss of mainstream advertising; Third, focus on the development of industries with low penetration rate.