Apr 24, 2022 04:05 PM (GMT+8) · EqualOcean
In April 2022, Zhongan insurance data center (intelligent platform) officially upgraded the real-time data warehouse technology. The platform supports the flow big data analysis of insurance business and the highest billion level data volume. It is expected that the overall analysis performance will be improved by 3-5 times compared with the past, and the response time of data Kanban can be controlled within a minimum of 3 seconds. Shi Xingtian, the relevant person in charge of Zhongan insurance data science application center, said: "The data center needs to have the ability to deal with real-time data analysis and take precautions. Therefore, at the technical points of data fineness, multi table correlation, multi concurrency and timeliness, the real-time data is processed through streaming big data analysis mode to meet the business's real-time data query and achieve the analysis effect of high efficiency, flexibility and low data lag." After this technology upgrade, Zhong'an intelligence platform can timely manage, analyze, attribute and predict, adjust accurate online operation strategies, optimize marketing activity design and promotion channels, and effectively improve the business conversion rate according to the user's real-time behavior data. Previously, focusing on the online operation of the Internet, Zhong'an insurance has reached users by relying on 30 multi carrier matrices such as self operated app, applet, mobile official website and short video number, and built operation links from advertising, activity management, marketing touch, user insight and data analysis. Each of these links takes place in the insurance business scenario of high-frequency interaction, and the data elements are multidimensional, mixed and redundant.

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