Kunlun Mountain mineral water has won the first place in 618 high-end water line sales for six consecutive years

Recently, at the macro-economic mid year show of "ignite hope: find new opportunities for China's economy" on Beijing Satellite TV, Ren Zeping, the keynote speaker, interpreted the new consumption trend in the future, said that the upgrading of drinking water was an important performance of China's consumption upgrading, and was optimistic that the high-quality mineral water represented by Kunlun Mountain mineral water would become the mainstream of residents' drinking water consumption in the future. According to the 618 e-commerce channel sales data, more than 13million bottles were sold on the Kunlun Mountain mineral water line during this period, winning the top sales of 618 domestic high-end hydropower companies for six consecutive years. From the perspective of the overall sales volume of mineral water, the market demand for mineral water has been rising in a straight line since 2015; Especially since 2020, the demand for household quality drinking water has risen, which has driven the popularity of mineral water; During the period of 618 this year, household consumption continued to increase, with a year-on-year increase of 150%. As the representative of high-end mineral water category, the sales volume of Kunlun Mountain mineral water 4L increased by 300% year-on-year. In 2022, Kunlun Mountain mineral water launched new packaging and more inclusive prices, accelerating the upward trend of growth. Among them, the fist product 550ml Kunlun Mountain mineral water is growing at a super high speed, winning the top of 618 sales this year with a sales volume of 12million +. On June 17, Kunlun Mountain mineral water, as the chief honorary partner, landed in the mid year macroeconomic show of Beijing Satellite TV. The passion collision between high-end brands and high-quality financial IP not only ignited hope and gathered confidence for all walks of life with a financial knowledge feast, but also injected new vitality into the consumption upgrading of the drinking water market.