Jun 25, 2022 06:50 AM (GMT+8) · EqualOcean
Just at the beginning of 2022, Baijiu leaders Moutai and Wuliangye successively put forward plans to expand production. Then, Jinshiyuan, Shanxi Fenjiu, Shuijingfang, shede liquor and other well-known liquor enterprises followed suit, with a planned investment of more than 36billion yuan in expanding production. Behind the expansion of famous liquor production, it is the decline of national Baijiu production capacity, and the industry has already entered the era of stock competition. Some industry analysts believe that the high-speed growth period of Baijiu will end and enter the consolidation stage. The pressure on medium and low-end brands will further increase, and the industry will enter the stage of competition between famous liquor and quality.