Heilan Home | Briefing, News, Analysis, Research, Data

Heilan Home

Hla operates as a clothing company.

Heilan Home, founded in January, 1997 and headquartered in Jiangyin, is a men's clothing brand operator. The founder is Zhou Jianping. Listed on the SSE on December 28, 2000, the company's major shareholders are Heilan Group Co., Ltd., Wing Kee International (Hong Kong) Co., Ltd. and Shenzhen Tencent Puhe Limited Partnership. Rivals that have direct and indirect competition with Heilan Home include Jordan, Li Ning, Adidas, Nike, etc.

Sector

Consumer Staples

Industry

Sub-industry

Founded

Jan 8, 1997

HQ location

Jiangsu, China

Legal name

HLA CORP., LTD.

Website

http://www.hla.com.cn/

600398@hla.com.cn

Employees

19752

All
News
Analysis
Research

Briefing Oct 27, 2023 08:24 AM · Consumer Staples | Financials

Anjoy Foods Q3 Net Profit Totaled CNY 386 million, with an Impressive YoY Increase of 63.75%

Briefing Sep 23, 2023 01:43 AM · Consumer Staples | Financials

China's Outbound Non-financial Direct Investment Increased 18.8% YoY

In-depth

HLA dominates China's menswear market. Image credit: HLA.

The Hidden Giant of the Fashion Industry: HLA Corporation

Few outside of China have heard of the brand HLA Home - subbranch of HLA Corporation, but the company continues to rise as one of the most profitable fashion brands globally, and internet giants are racing to cooperate with it.

May 17, 2020 10:30 AM

Briefing Sep 14, 2023 06:54 PM · Consumer Staples | Communication | Consumer Discretionary

DHGate Launches DHmogo, a New Cross-border E-commerce Platform for Pan-household

Briefing Sep 13, 2023 06:18 PM · Consumer Staples | Communication

TikTok Officially Launches E-commerce Marketplace Service in the US

Research

Technology, Consumer Staples, Communication

Chinese Enterprises in Europe Report 2023

Dec 11, 2023 08:49 PM

Research

Consumer Staples

China's Baby Food Industry in 2022 – Synopsis, Highlights and Trends

Apr 25, 2022 01:02 PM

Research

Consumer Staples

China’s Food and Beverage Industry in Search of Methods to Shrink its Carbon Footprints

Apr 19, 2022 11:38 PM

Research

Technology, Consumer Staples, Financials

China Big Tech Crackdown Winners 2021

Jun 29, 2021 11:48 PM

Briefing Mar 17, 2023 02:16 PM · Automotive | Consumer Staples

Xpeng Motors Co-Founder Xia Heng Stepped Down as Executive Director and Manager

Briefing Mar 17, 2023 02:15 PM · Automotive | Consumer Staples

Chinese New Energy Battery Anode Innovator Tanovus Raises Tens of Mins of CNY in Series Pre-A

Briefing Jan 13, 2023 11:16 AM · Consumer Staples

CHINA RES BEER Became the Largest Shareholder of Jinshajiuye with 55.19% of Stake

Briefing Jan 13, 2023 10:58 AM · Consumer Staples

Chinese Dessert Brand Hutouju Raises Tens of Mins of CNY in a New Round of Funding

In-depth

Consumer Staples

The Overlooked 120 Million Consumers

Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.

Oct 29, 2025 05:24 PM

Consumer Staples, Technology

EqualOcean Weekly Hotspots Series (8/17-8/22)

Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.

Aug 22, 2025 11:25 AM

Briefing Jan 12, 2023 02:39 PM · Consumer Staples

Chinese Bread Brand Toly Bread Achieves a Total Revenue of CNY 6.69 Bn in 2022, Up 5.54% YoY

Briefing Jan 06, 2023 04:57 PM · Consumer Staples

Chinese Cookie Brand Sable Raises CNY 50 Mn in Series A Funding Round

Briefing Jan 06, 2023 02:13 PM · Consumer Staples

Chinese B2B Food Supplier SHISHILIAN Raised about CNY 10 million from Angel Funding Round