Xiaohongshu

Red, An Instagram-like Social Media Platform with An Amazon-like Marketplace

Red, a Chinese start-up with less than 6 years of operating history has gained over 200 million users and 45 million MAU. Now how will Red monetize its user base through e-commerce and can it compete with Alibaba and JD.com?

Is Xiaohongshu Abandoning KOC?

Xiaohongshu, an e-commerce and social media platform, may need to rethink whether its Woodpecker Program is a plausible business strategy, after it annoyed many bloggers active on the site.

Xiaohongshu Leads Lifestyle for Younger Generations by Using Special Strategies

As the makeup industry recovers, Xiaohongshu has shown its increasingly important role in this market. Also, Xiaohongshu is expected to become a lifestyle-sharing platform for younger generations based on its advantage of the B2K2C model.

Perfect Diary Tracks China's Color Cosmetics Surge with A New Round of Financing

The Chinese cosmetics startup attracted top investors with a valuation of over USD 1 billion. The color cosmetics sector is gaining momentum.

Is RED Driving A New Maserati Down A Dead End Street?

In response to the recent drop of APP in major application markets, RED issued a statement that the company has launched investigations and rectifications of the content on the site and will actively cooperate with regulation departments.