Overseas shopping sharing community E-commerce
Xiaohongshu, founded in August, 2013 and headquartered in Shanghai, is a shopping sharing community platform. Established by Mao Wenchao, Qu Fang and Zeng Xiulian, the company has received financings from Alibaba, GSR Ventures, Tencent Investment and so on. Rivals that have direct and indirect competition with Xiaohongshu globally include Meituan, JD.com, etc.
Red, An Instagram-like Social Media Platform with An Amazon-like Marketplace
Red, a Chinese start-up with less than 6 years of operating history has gained over 200 million users and 45 million MAU. Now how will Red monetize its user base through e-commerce and can it compete with Alibaba and JD.com?
Mar 22, 2019 02:04 PM
ResearchConsumer Staples, Communication, Consumer Discretionary
WIA2020 | Next 50 in Global Tech: Consumer Technology
Xiaohongshu Leads Lifestyle for Younger Generations by Using Special Strategies
As the makeup industry recovers, Xiaohongshu has shown its increasingly important role in this market. Also, Xiaohongshu is expected to become a lifestyle-sharing platform for younger generations based on its advantage of the B2K2C model.
Aug 31, 2020 09:56 AM
Is RED Driving A New Maserati Down A Dead End Street?
In response to the recent drop of APP in major application markets, RED issued a statement that the company has launched investigations and rectifications of the content on the site and will actively cooperate with regulation departments.
Aug 01, 2019 09:09 AM