Xiaohongshu
Overseas shopping sharing community E-commerce
Xiaohongshu, founded in August, 2013 and headquartered in Shanghai, is a shopping sharing community platform. Established by Mao Wenchao, Qu Fang and Zeng Xiulian, the company has received financings from Alibaba, GSR Ventures, Tencent Investment and so on. Rivals that have direct and indirect competition with Xiaohongshu globally include Meituan, JD.com, etc.
The engine conference was held and completed in 2021: jointly manage the overall growth and build a new ecology of overall prosperity
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Research
Consumer Staples, Communication, Consumer DiscretionaryWIA2020 | Next 50 in Global Tech: Consumer Technology
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Xiaohongshu Leads Lifestyle for Younger Generations by Using Special Strategies
As the makeup industry recovers, Xiaohongshu has shown its increasingly important role in this market. Also, Xiaohongshu is expected to become a lifestyle-sharing platform for younger generations based on its advantage of the B2K2C model.
Aug 31, 2020 09:56 AM
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Beauty Application Xiaohongshu's Monthly Active Users Exceeds 100 Mn
Xiaohongshu's Beauty Makeup Creators Up 192% in 1H 2020