Xingsheng Youxuan

An Initial Assessment of Market Entry Opportunities in Central Asia

Over the past three years, Central Asia has been moving beyond its traditional role as a resource-dependent region and is emerging as a new growth market attracting attention from multiple industries.

The Overlooked 120 Million Consumers

Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.

China's Instant Retail Goes Global

China's platform giants are no longer just shipping goods overseas—they’re exporting entire delivery ecosystems. From food to fresh groceries, from algorithms to rider fleets, the “instant retail” model is going global, landing on the streets of Riyadh, London, and São Paulo.

EqualOcean Weekly Hotspots Series (6/15-6/20)

Overview: 1.WeRide Signs Tripartite Agreement with Uber and Dubai's RTA 2.Cainiao Opens New Overseas Warehouse in Canada to Accelerate Global Supply Chain Expansion 3.Transsion Reportedly Establishes Mobility Division 4.China's Hot Pot Brand, BANU, Plans to List on the Hong Kong Stock Exchange 5.Foshan Haitian Flavouring and Food Co Ltd Lists on HKEX

The Next Trillion-Dollar Market in Latin America

On April 11, the U.S. waived import tariffs on Chinese consumer electronics, highlighting China’s 3C exports. While this provides short-term relief, Latin America, with its growing population and digitalization, is poised to become the next major market for 3C brands, potentially exceeding USD 100 billion by 2028, with opportunities in Mexico, Brazil, and Argentina.

China’s “Dark Cuisine” and Southeast Asia’s Wealth Code

In recent years, China’s food and beverage industry has sped up its overseas expansion, with Southeast Asia as a key market. Among the top destinations, Malaysia and Indonesia stand out for their large populations, active economies, and cultural diversity, attracting many Chinese brands.

The First Move of the U.S. Postal Service on Cross-Border E-commerce After Trump

"For many high-margin products, even with a 100% tariff, the cost of manufacturing in China is still far lower than local production. Therefore, from a business perspective, high-margin products will become a more prominent focus in cross-border trade. Companies should adjust their strategies to adapt to the new market environment." — Founder of a cross-border brand, interviewed by EqualOcean.

Pinduoduo's Relentless Pursuit of Agriculture: Who Will Win Together?

"Ban" Cannot Hinder Temu's Continued Surge

Chinese Jewelry's Enterprises Journey to Go Global

26-year-old Xiaolin plans to marry his girlfriend of five years, and purchasing gold and silver jewelry is an essential part of the wedding preparations. When he went shopping, he was shocked to find that the prices of gold and silver jewelry had skyrocketed. A ring he liked last year had already increased in price by 17% this year.

Betting on Indonesia: TikTok E-commerce Expands into Local Services

Recently, it has been reported that TikTok is quietly testing local services in Indonesia and Thailand. According to informed sources, some fortunate users have already encountered carefully designed group-buying deals in their feeds, primarily focusing on dining merchants. This move has quickly attracted widespread attention and discussion in the market, especially considering TikTok’s previous experience in Indonesia’s e-commerce sector.

Is the U.S. TikTok the biggest opportunity for going global in 2024?

TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.

Temu Unleashed: A Journey of Skepticism, Revelation, and the Quest to Redefine E-commerce

Temu's triumph is a one-of-a-kind success story, impossible to replicate. Beyond the pursuit of "becoming Temu," there's a fervent hope for a reshaped global e-commerce landscape.

JALA Group: A Perfect Answer to Creating Green Beauty

Exploring green beauty, co-creating a sustainable future.

EqualOcean Founding Partner Yuanpu Huang: Long China, a New Playbook in New Era

On November 10, Yuanpu Huang, the Founding Partner EqualOcean, was invited by China Creation Ventures (CCV) to give a speech on Long China, a New Playbook in New Era in English. He believes that Go Global will be the opportunity of the times for Chinese companies. Here we present the edited transcript.

GoGlobal Insights: 18 Chinese Companies Exploring African Opportunities

Africa has a population second only to Asia and a youthful demographic structure. For a long time, its potential has been underestimated by Chinese overseas enterprises and entrepreneurs.

Global Local Life Services: Following China or Carving Their Own Path?

EqualOcean's "Overseas Insights in 7 Questions" series invites members of the EqualOcean GoGlobal Committee of 100 (GGC100) to share their experiences and insights in various overseas markets and industry sectors, providing firsthand value and unique revelations for those interested in going global.

As a Century-old National Brand, Can Shanghai Jahwa Expand into Global Markets?

In the 1990s, with a large amounts of foreign capital entering China, the Chinese market became a competitive arena for international beauty and daily chemicals giants such as Procter&Gamble, Unilever and L’Oréal, and Shanghai Jahwa(上海家化), which was in the ascendancy at the time, also attracted attention. In 1991, Shanghai Jahwa entered into a joint venture with the SC Johnson & Son Inc. and set up Shanghai Lumax Johnson Cosmetics Company.

A Review and Outlook on the Overseas Expansion of Chinese Pet Food Industry

In August this year, the Asia Pet Expo in Shanghai set a new record in scale, with nearly 30,000 brands participating, and over 40% of them being first-time exhibitors. Against the backdrop of economic downturn and declining birth rates, the pet industry has emerged as a resilient and growing sector in consumer markets.

An Entrepreneur and Her New Journey to Globalization

In 2023, Li Shuang, the "staff No.1" of Yiou and former vice president of Yiou, graduated from HSBC Business School of Peking University and joined EqualOcean led by Huang Yuanpu, a global business think tank. She assumed the role of partner, responsible for external business affairs and internal organizational operations.