“Cultural export” is no longer just a flirtation.
Recently, the dust of the annual National Top 10 IP campaign finally settled, and the final award ceremony was held in Yan'an, Shaanxi Province. The event was organized by the Copyright Administration of the Ministry of Propaganda, in cooperation with Sina Finance and Weibo, and selected from multiple dimensions. After online voting and evaluation by judges, the representative Chinese original IP works in various fields were finally selected.
In the game track, Genshin won the gold award in this section with 1.58 million real-time votes. The silver award was taken by "Peacekeeper Elite" created by Tencent. Honkai Impact3, also produced by miHoYo, won the bronze award.
In the rules of this selection, the number of votes is not the only criterion to determine the ranking of the selection, the final ranking of all IP selections will also be weighed against the final score of experts as well as a reference to the microblogging votes, the hotness of the topic, and the final selection of the representative IP works with Chinese originality.
In August 2021, the Ministry of China announced the list of key cultural exports for 2021-2022 on the official website, aiming to encourage and guide cultural enterprises to develop international markets and cultivate cultural trade brands through national policy support. Mihoyo was selected for the national cultural export support list with Genshin.
Back to the game segment, the combined scale of about 4.8 million votes, of which Genshin exceeded 1.5 million votes by player organizations alone, and the top three all exceeded 700,000 votes. It is not difficult to see the concern as well as the attitude of the player community towards the construction of domestic game IP and IP export.
This company's competitors include Tencent Games and NetEase Games.