On 5 April, Hisense Electronics debuted on the 2nd floor of Emsphere Mall in Bangkok, Thailand, with the offline shop focusing on providing customers with a cutting-edge showroom experience.
Chanchai Bhandhufalck, Director of Sales and Marketing, Hisense International (Thailand) Co Ltd, emphasized Hisense's innovation in home appliances, capturing more than 55 percent of the Thai market share with its quality products and earning the trust of consumers.
Hisense's focus on user-centric technology and quality ensures customer satisfaction for home appliances, B2B electronics, and medical devices. Hisense's "Scene-Driven Technology Future" strategy embraces diverse consumer needs and tailors products for a variety of use cases, from immersive home cinema to gaming experiences, to provide unparalleled consumer experiences.
Hisense entered the Thai market in 2016 and has experienced rapid and sustained growth since then. Due to its early entry, Hisense has accumulated a certain first-mover advantage, and currently, in terms of online sales, Hisense's online sales rankings in Thailand and Malay, which are the core Southeast Asian markets, basically ranked in the TOP 1 of the TV category year-round. The reason for this is that, in addition to the large volume of the local market and the more mature conditions for online development, Hisense's local product portfolio, investment strategy, and the Shopee platform with both parties The strong interaction between Hisense and Shopee is a decisive factor for success.
Established in 1969, Hisense Group, a famous home appliance group, owns several brands such as Hisense, Toshiba TV, Rongsheng, Asko, etc. In 2016, it formally announced its entry into the Thai market, adding a new territory to its overseas matrix. In 2023, Hisense continued to maintain steady growth, with annual revenues of 2017 billion yuan and total profits of 13.7 billion yuan, an increase of 11% year-on-year. Overseas revenue was 85.8 billion yuan, accounting for 42.6% of overall revenue.
Translated with DeepL.com (free version)