Group officially released the GAC Digital Accelerator GDA project, which clarified the three-year digital transformation goal and implementation path at the 16th Beijing International Auto Show held on September 26, 2020. The firm also launched the new GAC Trumpchi M8 and a pure electric convertible concept sports car.
In April this year, GAC Group launched the GAC Digital Accelerator GDA project internally. Feng Xingya, general manager of GAC Group, said, "GAC Group will build a big data platform and operation platform to achieve personalized marketing, large supply chain intelligence, product development synergy, management and control transparency and will build an intelligent operation system for the entire value chain."
In terms of GAC New Energy, digital construction is reflected in manufacturing, quality management, smart logistics, personalized product customization, and marketing services. GAC New Energy has innovated and applied digital process design built a 3D digital production line model, with extensive use of lightweight materials such as aluminum alloy and advanced aluminum riveting and spot welding switching technology to create a 'steel-aluminum hybrid' production line.
The newly-launched Trumpchi M8 is available in two series and seven versions, with a price tag ranging from CNY 179,800 to 264,800.