Beauty Application Xiaohongshu's Monthly Active Users Exceeds 100 Mn

Communication Oct 21, 2020 02:54 PM (GMT+8) · EqualOcean

On October 21, China's beauty application Xiaohongshu founder Qu Fang said, "The communication between mature brands and users is gradually changing from the one-way 'teaching model' to the two-way interaction of 'love model'." Qu Fang revealed that Xiaohongshu currently has more than 100 million monthly active users, 72% of which are post-90s users, and 50% are post-95s generation Z users. The advantage of Xiaohongshu lies in "the birthplace of China's life trends and the definition of consumer trends".

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