Beauty Application Xiaohongshu's Monthly Active Users Exceeds 100 Mn
On October 21, China's beauty application Xiaohongshu founder Qu Fang said, "The communication between mature brands and users is gradually changing from the one-way 'teaching model' to the two-way interaction of 'love model'."
Qu Fang revealed that Xiaohongshu currently has more than 100 million monthly active users, 72% of which are post-90s users, and 50% are post-95s generation Z users.
The advantage of Xiaohongshu lies in "the birthplace of China's life trends and the definition of consumer trends".
This text is a result of machine translation.
Related companies：
Briefing Apr 22, 2022 03:35 PM
· Financials
Safe: in the future, long-term value investment is still the main consideration of foreign capital inflow
Dec 28, 2021 06:19 PM
Jun 29, 2021 11:48 PM
Jan 03, 2021 10:56 AM
Research
Consumer Discretionary, Consumer Staples, CommunicationWIA2020 | Next 50 in Global Tech: Consumer Technology
Dec 09, 2020 09:55 AM
Briefing Jan 16, 2022 08:18 PM
· Consumer Staples
The unqualified rate of live broadcast e-commerce products is 19.5%, and the unqualified rate of acquired products is 50%
Briefing Nov 03, 2021 12:08 PM
· Consumer Staples
Weimeng group: cooperate with xiaohongshu to open up the integrated chain of flow, operation and transaction
Briefing Oct 25, 2021 01:25 PM
· Consumer Staples
The low-temperature meat product brand "benweixianwu" completed the pre-A round of financing of RMB 10 million
Briefing Oct 03, 2021 01:43 PM
As energy prices rise, millions of families in Europe may not be able to afford heating
Consumer Staples, Financials · Analysis
EqualOcean Presents: China Big Tech Crackdown Winners
This research report gathers all the information you need to understand the recent antitrust regulation shifts in China and analyzes ten companies that are likely to win big from them.
Jul 12, 2021 12:11 AM
Cui Dongshu: Model 3 entry-level price reduction accelerates the process of subverting fuel vehicles
Briefing Apr 07, 2021 08:07 PM
· Communication
Xiaohongshu has 8 billion daily interactions and plans IPO
Briefing Aug 20, 2020 04:23 PM
· Communication
Xiaohongshu's Beauty Makeup Creators Up 192% in 1H 2020
See more
Read next
In-depth
In-depth
Healthcare, Financials
Exclusive Interview with Zhou Mi, Managing Partner of Puhua Capital
May 12, 2022 05:41 PM
EqualOcean is an information service provider and investment research company that aims to become a global platform for industrial innovation. Founded in February 2014 and headquartered in Beijing, with a client network covering over 50 countries, the firm provides comprehensive professional services, including industry research, investment analysis, innovation consulting, data products, corporate branding and international strategy.