"Brothers, Help Me Rebuild the Arab Empire"? Unveiling the Middle Eastern Gaming Market
Saudi Arabia's gaming market is booming. Due to Saudi tycoons spending money lavishly on games, Chinese gaming companies, which started exploring the Middle Eastern market as early as 2009, have reaped substantial rewards through strategic localization. As the Middle East gaming market continues to evolve, understanding the region's unique preferences and opportunities is crucial for companies aiming to thrive in this dynamic landscape.
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