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May 28, 2021 10:31 PM (GMT+8) · EqualOcean
On May 28, Taobao special edition announced the brand upgrade and changed its name to taote. According to the official introduction, taote, which focuses on cost-effective shopping, has been online for one year, and its annual customers have exceeded 150 million. In the next year, it will establish a full category source direct supply system, continue to subsidize daily consumer goods, and create a comprehensive e-commerce with the highest cost-effectiveness. Wang Hai, vice president of Alibaba group and general manager of taote business division, explained that taote focuses on "special", innovating new "special" e-commerce formats and providing "excellent" goods and services. According to reports, taote will launch 618 promotion at 0:00 on May 29, with a large number of high cost-effective products - 500000 1688 source factory products, over 800 famous brand products, 20000 tons of agricultural products such as Yantai cherries and Hainan litchi, which will be directly distributed to consumers from factories in national industrial belts and farmland orchards.

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