Consumer Discretionary Jul 20, 2021 12:42 PM (GMT+8) · EqualOcean
On July 16, the new power brand conference of dewu app 2021 was held in Shanghai, attracting the participation of various categories and brands, including shoes, clothing, bags, watches, accessories, digital, home appliances, cosmetics, fashion games, musical instruments, sports, etc. From the perspective of "people and goods yard", in addition to the unique differences between "people" and "goods", the dewu app provides support for new power brands by building a diversified, personalized and participable full scene marketing position, launching three key strategies, i.e. 100 million level traffic blessing, rapid new product detonation and accurate crowd operation. According to the introduction, dewu app provides a variety of shopping guide scenarios for new power brands, including new product channels, brand zones, various lists and other channels of drainage and distribution, and can realize full link exposure for the products that meet the basic conditions. In order to better meet the consumer demand of young users for new top products, dewu app has created the exclusive IP of "dewu super new products" for the products that meet the standards, with Omni channel traffic support, creating the main track for the growth of new products. According to the different characteristics of users, the new product scenarios and differentiated scenarios are accurately matched to continuously improve the operation efficiency.