The 2021 annual meeting of China's game industry was held, and mini creative won the most popular cultural and creative product award of the year

From December 14 to 16, the 2021 annual conference of China's game industry was held in Guangzhou. The theme of the conference was "compliance and self-discipline, diversified empowerment, and actively integrating into the new wave of digital economy development". The conference is in charge of the State Press and publication administration, and hosted by China audio visual and Digital Publishing Association, the Publicity Department of Guangzhou municipal Party committee, Huangpu District People's Government of Guangzhou and the Management Committee of Guangzhou Development Zone. The conference shared and discussed on many topics such as game responsibility, game empowerment and industrial trends, and jointly explored and prospected the future development direction of the game industry. The Guangzhou copyright finance summit and the "golden wood cotton" game animation IP award ceremony were also held during the conference, aiming to commend and promote the development of excellent game animation IP and brands with strong potential and brand value. Mini world, as the representative of domestic sandbox games, won the "2020-2021 most popular cultural and creative product award" with the IP cultural and creative products of "mini universe girl group". Mini creative company has been recognized by the industry for many times in the layout of IP industry. It is understood that many new game formats such as mini world emerged in this conference. They not only have their own core business capabilities, but also try to integrate multiple empowerment in many aspects such as content ecology, cultural IP and interest learning, adhere to the positive value of the game, and let the industry see the new direction of the development of the game industry. In recent years, based on the business operated by the sandbox creative platform, mini creative has constantly tried to expand its business boundary in the fields of IP cultural creation and programming.