Consumer Staples Dec 24, 2021 02:52 PM (GMT+8) · EqualOcean
On December 23, Hutou Bureau, a new Chinese pastry brand, Standard Chartered bakery and tmall signed a strategic cooperation. The two sides plan to conduct in-depth cooperation in new product R & D, membership system and brand digitization, and jointly establish a Chinese pastry innovation center. In the future, all the heavy new products of Hutou Bureau will be launched in tmall. According to the observation of tmall new life research institute, near the end of the new year, the new Chinese pastries on tmall platform are popular with young consumers, and the recent sales growth rate is more than 300%. Jiang Bo, co-founder of Hutou Bureau, said that since its inception, Hutou Bureau has been preparing to be a global brand, and tmall is the first choice for the new brand to be an e-commerce and an online platform that can precipitate users' assets in a real sense. "There has been a fault in the development of Chinese snacks for decades. Today, we hope to work with tmall to create new Chinese cakes that meet the tastes and aesthetics of young people."