Consumer Staples May 16, 2022 09:05 AM (GMT+8) · EqualOcean
During the 517 food festival of Jingdong supermarket, five brands including Mars Wrigley, BabyCare, Budweiser, Haitian and Yili jointly launched the global marketing methodology under the new consumption trend, and jointly launched the special planning of "innovation marketing" with, so as to locate the new driving force of global marketing from the trend and classic marketing cases and jointly build the maximum increment field of the brand. Zhang Jing, the national customer marketing director of Mars Wrigley candy (China) Co., Ltd., pointed out that "marketing should respond to 'ten thousand changes' with' ten thousand changes', and one game breaks through the whole domain to realize the optimization of full link marketing centered on consumers."