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Feb 28, 2022 08:48 PM (GMT+8) · EqualOcean
On February 28, the climax of Jingdong beauty super category day opened, and Jingdong beauty virtual anchor "Xiaomei" appeared in more than 20 major beauty brand live broadcasting rooms such as YSL, L'Oreal, Olay and Keyan's, opening the live broadcast debut. "Xiaomei" continuously broadcasts live online for 24 hours to help consumers find beauty products anytime and anywhere. At the same time, it also answers questions and dispels doubts for consumers with professional beauty knowledge and explanation skills in the live broadcasting room, so as to create an efficient and accurate purchase experience. The virtual anchor "Xiaomei" created by Jingdong beauty makeup is the third generation of "intelligent" simulation digital people. Compared with the cartoon or 3D model virtual anchor with rigid voice and rigid body movement, "Xiaomei" brings consumers a real and smooth live broadcast experience like a real anchor. The facial features of the virtual anchor are synthesized by neural networks with hundreds of millions of parameters. The mouth shape can also be accurately driven by sound, and the action is flexible and smooth. In the process of live broadcasting, each frame of "Xiaomei" is generated by AI. In the form of display of hand-held goods, coupled with product explanation in real tone, simulation and trial, it has a stronger sense of reality and brings better live broadcasting experience to consumers.

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